Marketing Workshop for Public Librarians with Wayne Piper
April 21 – 22, 2009
Kansas City Metro Area
The Kansas City Metropolitan Library & Information Network is partnering with the Public Library Association (PLA) to offer a two-day Marketing workshop. This in-depth, interactive program will provide public librarians with the practical skills and knowledge they need to effectively plan and implement marketing initiatives at their libraries. Participants in the Marketing workshop will learn: The importance of marketing the public library.
How to draft an outline of a marketing plan and link the marketing plan to the library’s strategic plan.
How to develop a strategy to measure the success of the library’s marketing efforts and evaluate the impact of marketing materials and methods.
How to select library products and services that meet community and customer needs.
This workshop will be held at the Linda Hall Library of Science in Kansas City. More information, including course fees, the full course description, and local information (Word document), is available online at http://www.ala.org/ala/mgrps/divs/pla/plaevents/cplacourses/index.cfm.
Completion of the Marketing workshop can be used as credit toward the Certified Public Library Administrator (CPLA) program. This voluntary program is designed for post-MLS public librarians with at least three years of supervisory experience, but you do not need to be enrolled in the CPLA certification program to take advantage of PLA/CPLA courses. For more information about certification, visit the ALA-APA Web site.
Marketing and Communications Manager
Public Library Association
Distributed by request – Sharon Moreland, PLS Chair